About Us

The name Emma, comes from German origin meaning “whole-complete”.  Emma’s is also a very popular female name particularly in the south.   Our store chose this name partially because it represents a lady full of grace and charm. 

LET US BE YOUR VERY OWN PERSONAL SHOPPER!!!  We attend the markets, study fashion and do all the "leg work" of shopping.  WE KNOW YOU ARE BUSY.  All you have to do is sit at your computer and search through our lines and choose your favorites.  You will find our customer service outsanding and you can always pick up the phone and call us to discuss before you order.  We can work with you and send you additional pictures via email/digital photos.  We know what works and we know the fits of our lines.  WE WILL WORK FOR YOU!   

Emma’s is an upscale women’s boutique designed specifically to cater to women of all ages.  Amy Kilpatrick, who has over 18 years experience in sales and customer service opened Emma’s in November of 2004.  Our business concept at Emma’s is to offer moderate to designer women’s clothing and NOW lingerie at the highest level of customer service available.  We decided to add our "Lingerie Lounge" after selling clothes for the past three years.  We realized that to really make an outfit complete, a woman's undergarments played a big part of that.  Emma’s carries many lines of clothing and can meet the needs of the modern day “soccer mom”.  Today’s soccer mom is not your typical PTA carpool mom, and is not June Cleaver!  Women today want to dress in updated fashions without trying to imitate their daughters. 

Emma’s provides true southern hospitality in a feminine, fun atmosphere.  Our customers know our name.  They come here to let off some steam, share a few laughs, and shop where they feel at home.  Your Emma’s experience is guaranteed to be friendly and never intimidating. 

The “girls” at Emma’s study fashion daily from television, trade magazines, and marketing trips.  All of our buying is done independently and covers a wide variety of styles.  We welcome the customer that wants a complete “make over” where we can work our magic styling skills.  So, if you’re looking for the best denims on the market, the hottest jewelry, a fabulous top for a night out, or a special occasion outfit, Emma’s is the place for you.  And remember, at Emma’s,

“It’s about attitude, not age”.